What is PPC?
Pay-per-click advertising is an alternative (or complimentary) means of having your site show up in search engines. These are the ads you see at the top and along the right side of search results pages.
You simply choose what words and phrases you want to show up on, and then enter an auction system to determine your placement. The most popular purveyors of PPC ads are Google Adwords, Bing/Yahoo, and Facebook.
Can’t I do it on my own?
Certainly! Just bear in mind that while PPC is pretty simple on the surface, it can also be a quick way to part with your money. Getting real ROI out of paid ads is a science, and Top Draw is well equipped with the tools and expertise to make your dollars go the distance.
Get the right people clicking on your ads, and then convert them into leads and sales with help from Edmonton’s PPC management experts.
Keyword Research & Negative Keywords
Just like with organic SEO, a great PPC campaign starts with a deep understanding of what terms are being searched frequently, how competitive they will be, and how likely they are to convert to sales or leads. On the flip side, it’s also crucial to isolate the terms which you don’t want to pay for (ie. if you run a Hilton hotel, you may not want to show up for every Paris Hilton search).
Talk to Top Draw about finding the best terms to target and not to target, and maximize the success of your PPC campaigns!
Once your campaign is underway, there is still much insight to gain into the effectiveness of your keywords and ad copy. Ad platforms offer tons of data which, with the right tools and know-how, we can leverage to continually improve your campaign’s performance, find new opportunities and ultimately maximize the value you’re getting for your marketing budget.
If you’re considering building a PPC campaign on any of the major platforms, and you’d like some expert help setting it up, optimizing it and monitoring it, we’d love to hear from you!