Your website isn’t just a reflection of your business. It is your business.
Conversion rate optimization (CRO) and ROI are taken very seriously at Top Draw. High traffic isn’t enough for us to say that a website is successful. It’s the detailed interaction and experience between the visitor and website that we care about. That’s where conversion rate optimization comes into play.
Depending on your online business model and objectives, the conversion metrics for your website can vary. From signing up for a newsletter, making contact, or completing a sales transaction, a combination of metrics can be employed. However, the goal remains the same—to turn visitors into potential customers.
Conversion Rate Monitoring removes the ambiguity common in most marketing decisions, and brings everything up to a business-oriented layer. By defining and monitoring goals; marketing messages, website usability, and visitor interaction can be optimized on the basis of completing a specified goal. Theories can be tested for effectiveness with clear results. Decisions can be made on the basis of data, rather than by intuition or personal bias.
Because conversion goals are commonly business-related and specific to our clients, Top Draw works hard to identify those goals through a five-phase Conversion Rate Optimization process:
- Research and Analysis
- Solutions
- Development and Testing
- Review and Expand
- Repeat
Testing is key to conversion rate optimization and experience has taught us that persistence pays off in real financial value for our clients. By employing the latest in web analytics and online tools, we can monitor traffic vigilantly to provide rich insights into your website traffic and marketing effectiveness. When goals are set up right, they’ll quickly show where the most critical problems occur; and identify where the biggest opportunities exist.
