The World of SEO
iMedia Conference, May 5, 2012
Does your blog sleep when you do? Are you having difficulty attracting and keeping visitors on your website? Search engine optimization can make a big difference! Adriel Michaud of Top Draw, a results-driven internet marketing agency, will provide tips and readily usable strategies to help you attract more visitors and iron out roller coaster-type traffic.
Download Adriel’s iMedia Presentation on SEO here.
Optimizing Paid and Organic Listings for Financial Services
Digital Marketing for Financial Services 2012, May 2, 2012
Search spend is expected to grow 10 – 20% in 2011, with major growth driven by the financial sector. From sponsorship to paid media, learn new ways to capture online consumers with next generation SEO and SEM techniques
Optimizing Paid and Organic Listings for Financial Services
Think Digital! Online Marketing for Real Companies
Steep and Deep – EO Canadian Conference 2012, January 28, 2012
Top Draw President, Ken Jurina, provides information on the ever-changing landscape of digital marketing with a focus on practical applications for every day business.
Steep and Deep – Think Digital! – PDF
Steep and Deep – Conference Notes – PDF
Keyword Research: Thinking Beyond The Phrase
PubCon Las Vegas 2011, November 9, 2011
Without the right keyword list, your campaign will have no focus and you won’t see results. But how do you know which keywords will work? How do you build that list? Ken’s presentation will look at researching and developing a killer keyword list for a site or special project. It will also look at the tools available to automate the task of finding keywords and phrases.
PubCon 2011 – Keyword Research – PDF
Advanced Negative Keywords
SEMPO Search Summit – Presented by Google, June 29, 2011
Top Draw President, Ken Jurina, provides advanced information on improving PPC effectiveness by using Negative Keywords in your Google AdWords campaign. Ken demonstrates actionable steps and tools to create your own negative keyword list and looks at case studies where Top Draw clients are saving 10-40% on their PPC campaigns.
SEMPO Search Summit 2011 – Advanced Negative Keywords – PDF
What the Heck? Why Aren’t You Doing SEO?
Social Media Breakfast Edmonton, April 29, 2011
Top Draw Business Development Manager, Jennifer Banks, provides a useful overview of search engine optimization, why you should be using it to grow your business, and how you can get started on SEO for your company.
SMB Edmonton 2011 – What the Heck? Why Aren’t You Doing SEO? – PDF
Advanced Negative Keywords
SMX Toronto, April 29, 2011
Top Draw Business Development Manager, Adriel Michaud, provides advanced information on improving PPC effectiveness by using Negative Keywords in your Google AdWords campaign. Adriel also demonstrates actionable steps and tools to create your own negative keyword list!
Advanced Negative Keywords – SMX Toronto 2011 – PDF
Advanced Negative Keywords
PubCon Las Vegas, November 10, 2010
Top Draw President, Ken Jurina, provides advanced information on improving PPC effectiveness by using Negative Keywords in your Google AdWords campaign. Ken also demonstrates actionable steps and tools to create your own negative keyword list!
PubCon Las Vegas 2010 – Advanced Negative Keywords – PDF
Using Online Marketing to Drive Donations and Awareness
Association of Fundraising Professionals Edmonton, October 7, 2010
Business Development Manager, Adriel Michaud, covers developing online marketing for non-profit organizations and building Search Engine Optimization (SEO) for charitable organizations.
AFP Edmonton 2010 – Using Online Marketing to Drive Donations and Awareness – PDF
Advanced Negative Keywords
IMC & SEM Meetup Vancouver, September 22, 2010
Epiar President, Ken Jurina, provides advanced information on improving PPC effectiveness by using Negative Keywords in your Google AdWords campaign. Ken demonstrates actionable steps and tools to create your own negative keyword list!
IMC & SEM Meetup Vancouver 2010 – Advanced Negative Keywords – PDF
Using Online Marketing to your Advantage
West End Business Association Edmonton, August 13, 2010
Business Development Manager, Adriel Michaud, briefly covers how to get more leads and business using online marketing.
West End Business Association 2010 – Using Online Marketing to your Advantage – PDF
Rank Higher! Increase Traffic, Sales & Leads via Search Marketing & Social Media
Women in the North Conference, April 29, 2010
Business Development Manager, Adriel Michaud, discusses increasing traffic and generating leads & sales from internet marketing.
WIN Conference 2010 – Rank Higher! – PDF
Rank Higher! Increase Traffic, Sales & Leads via Search Marketing & Social Media
Alberta Women Entrepreneurs Conference, April 22, 2010
Business Development Manager, Adriel Michaud, discusses increasing traffic and generating leads & sales from internet marketing.
AWE Conference 2010 – Rank Higher! – PDF
The Search Marketing Toolkit – Tool Talk for Team
SMX Toronto, April 8, 2010
Epiar President, Ken Jurina, suggests some helpful SEO tools.
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