Avoid ad impressions on the most obviously irrelevant or unrelated searches and you will significantly improve your ad targeting. You may also realize other significant benefits, including reduced costs and increased reach.

PPC Negative Keyword Lists

Negative keyword targeting weeds out worthless impressions and clicks in PPC (pay-per-click) campaigns. For any business that is concerned with reducing operating expenses, this reduction of waste in your PPC campaign can go a long way.

Your negative keyword list will be compiled from our massive library of words that are specifically filtered to weed out potential ad impressions that add no value whatsoever to your business.

This library is comprised of some of the most commonly used words out there that will never bring your company any revenue – but will definitely increase your costs! Some quick examples: a broad range of pornographic requests, people seeking niche video games, or searches for old movie downloads that happen to have your keyword in the title.

Pay Per Click Marketing

PPC search marketing campaigns work best when you build a list of targeted keywords that resonate with the content on your website. In this way, you can connect web searchers who are in the market for your product or service.

For anyone brave enough to venture beyond the very short tail of exact match bidding, it quickly becomes challenging to filter out all the irrelevant ad impressions that results from phrase and broad match. By building two keyword lists – an exact match keyword list and a negative keyword list – you will achieve pay-per-click search marketing success.

For more information on PPC Negative Keyword Lists, contact Top Draw today.