Without comprehensive keyword research, websites are built on guesswork, hunches and inaccurate data. At Top Draw, our proprietary Epiar software identifies your target market’s search behaviours and patterns by isolating the exact keywords and phrases that are being typed into a search engine. No guesswork here.

Keyword Research with MarketView™

Based on our analysis of your MarketView™ reports, we can determine what services or products web searchers are looking for – particularly those that are specific to your business or industry – plus any search queries that are being used to find those services or products (and how often they are being sought).

Top Searched Keywords vs. Long Tail Keywords

If you consistently outrank your competitors for the top searched keywords, kudos! If your brand ranks high for keywords that are making the headlines, more kudos! Ruling out the obvious benefits that any SEO rookie can name off (brand awareness, for example), dig a little deeper to see what that traffic is doing for your business. Are your conversion metrics through the roof? What about your click-through-rates or bounce rates? With MarketView™, we can help you pinpoint any overlooked opportunities for less competitive organic search terms that far outperform competitive terms. Highly qualified traffic is more likely to convert.

Take long tail keywords, for instance. Although somewhat uncommon and impossible to predict because of their seemingly random thought process and appearance, long tail keyword searches — when grouped together — can be used to create targeted content that is relevant to your business and personalized to reflect your website’s unique qualities. MarketView™ allows us to mine (or collect and store) your website’s data for long tail keywords, which you can leverage for search marketing campaigns – destined for ROI success!

Effective Keyword Research Generates Quality Traffic and Conversions

For truly effective keyword research that generates quality traffic and high return activities, you need MarketView™. Contact Top Draw today to find out how it can improve your search engine marketing results.