In 2006, Next Digital approached Top Draw with a request for a redevelopment of their brand to better reflect the next generation of their company. Next Digital is a top IT consulting firm located in Edmonton, Alberta, with expertise in IT assessment, network design, computer network service and remote support. Their team offers a wide range of computer support services for small and medium-sized businesses.

Top Draw rose to the challenge and produced a wide variety of work for them, from a new corporate identity, to invitations for a product launch event, to a brand new search engine optimized website and multimedia presentation. Starting with the integration of an iconic figure into the corporate identity, the goal of the work produced was to promote the human aspect of the Next Digital team and the customer service they offer.