Top Draw was approached late in 2006 with a unique idea and a business plan. The new company wanted to offer luxury vacation homes without the costs and pains of secondary home ownership or the constraints of timesharing. They created a unique equity partnership that gave investors the benefit of using the many vacation properties.

Top Draw's first task was to assist in the naming of the new company. LVP wanted a name that implied a sense of privileged ownership. The word Luxury was derived from the Latin luxus. The corporate identity produced following the name choice is made of classic architectural elements combined in such a way to form a multifaceted diamond. The icon became a strong branding element that was carried through to the many other elements produced. Paired with rich earthy colours and beautiful images, Top Draw was able to produce a classic stationery package an appealing Investors Package for Luxus.

We look forward to working with Luxus on the next stage of their development.