Top Draw had the pleasure of working with Earth Water from the beginning. Earth Water is a socially conscious company, who's mandate is to help provide clean drinking water to those in need. In partnership with the United Nations, 100% of their net profits are donated to the United Nations Refugee Agency to be used in water aid programs in developing countries.

Top Draw was approached to develop a visual identity and promotional materials that reflected Earth Water's pure intentions and powerful message. A simple global icon was used in combination with fresh colours and a powerful image to garner attention and elicit a response. Cost effect solutions were offered to Earth Water to ensure the greatest amount of proceeds would reach those in need. 

"If you had the chance, would you change the world?"