
Alberta Cancer Foundation
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Top Draw was approached by the Alberta Cancer Foundation to create an inspiring annual report. The Alberta Cancer Foundation is an organization that provides funding for cancer research, prevention, treatment, and care through donations, special events, and a lottery. It is the goal of the Alberta Cancer Board and Foundation that Alberta's future is cancer-free. Given the challenging task of depicting this devastating disease in a positive and hopeful light, Top Draw chose to use bold colours to add a fresher feel. An innovative approach was taken by having the subjects photographed in the outdoors as opposed to in laboratories, hospitals, or other workplace environments. The choice of location was not only appropriate for the Alberta-based foundation, it also projected a feeling of hope and renewal. Top Draw has also been fortunate enough to be involved in the CCI Golf Classic for the last number of years, designing everything from event signage to score cards. |






