The Town of Westlock
The Town of Westlock, Alberta required a municipal website that would capture its vibrant attractions, community spirit and rapidly growing economy, while serving as a resource for residents, tourists and potential businesses. Since content management was a critical element in this build, town staff were trained early in the process how to upload and manage content.
- Visual design
- Content strategy
- Business directory
Creating opportunity through smart design and content management
Town administrators were delighted with the fresh, modern look of their new website. This was achieved through large animated images, interactive photo galleries and a distinct colour palette that all demonstrate Westlock’s progressive community thinking. The site also features a custom database in the form of a local business directory.
In giving special considerations to the information architecture, the site is divided into four sections aimed at specific user groups. Since the launch of the site over two years ago, the Town of Westlock has taken advantage of the content management capabilities, and consistently updates many aspects of the site, from banner imagery and call to actions to events, and even template choices.