Telsco’s Website Consistently Secures New Online Leads
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Overview

Telsco Alarm Systems has been Alberta’s leading provider of industrial, commercial, business, and home security systems since 1970. They charged us with the task of modernizing their dated website and taking their business to the next level.

Applied Our Expertise in:
SEO, Website Design

SEO

  • Redesign fueled by comprehensive industry/company assessment, keyword research and analysis, link building campaign and other Epiar-powered SEO recommendations
  • Telsco processes on average 23 new qualified leads per month (61% through Contact Us, 37% through Free Consultation and 2% from Switch to Telsco)
  • 68% boost in traffic since re-launch

Website Design

  • Custom designed site reflects Telsco’s strong corporate brand and reputation
  • Using familiar logos and colours long associated with the company, we also added depth by building out the website with new content optimized for search engines (including SEO copywriting)
  • Large call to action boxes on the home page and throughout the site make it easy for prospects to take the next step
  • User-friendly content management system gives Telsco the tools to safely update and maintain their site

Launch Site

68%
Increase in Traffic
23
New Leads per Month

“The extra website traffic that Epiar has generated has turned into a ton more business for us every single month. The results have been heads and shoulders above other marketing we could have done, whether it be direct mail, phone book-based, or door to door sales. Working with Epiar is one of the best marketing decisions we’ve made.”
—Shawn Lazaruk, Vice-President of Telsco Security Systems

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How are leads and conversions tracked on Top Draw websites?
Leads and conversion are strong indicators of return of investment. At Top Draw, we use google analytics to help us track and report on data relevant to our client’s websites. Leads can be tracked by visitors who submit completed online forms and conversions are a measure of the number of visitors who become prospects.

You’ll hear us talk about leads and conversions regularly at Top Draw. We don’t shake hands and walk away after a site launch. That’s when we monitor the numbers and track progress and success for our clients and our work!