River City Events

Building on their legacy of providing first-class event planning, design and rentals, River City Events is embarking on a new chapter for their growing business. Critical components to support this growth were a new corporate identity and optimized website. Our mission was to showcase River City Events as a boutique event planning company focused on customer service and stunning design.

“…consistently on the 1st page of Google search results for services they offer”


Eventful SEO

River City’s decision to take advantage of many of the services we offer at Top Draw is paying back in dividends. By doing the web development concurrently with our SEO work, we were able to use keywords that River City customers use in the architecture and messaging of the site. Keyword research, along with usability principles, helped to define the siteplan, page names and the site layout.

We also worked on local listings and Google+ optimization so that River City Events shows up in Google map results. A Google Adwords campaign rounded out our online marketing work. Since the newly optimized website was launched, search traffic from visitors unfamiliar with the River City brand has increased between 100 and 150% on searches like “event rentals edmonton”, “wedding rentals edmonton” and “party rentals edmonton”. This is important, as these are typically new prospects who haven’t yet made a buying decision. Getting exposure with those potential customers early on greatly increases the potential of having them call or email for more information. Overall, the work that we have done has resulted in getting River City Events consistently into the top 3 companies in the searches for services that they offer.

Gorgeous Photos Inspire Bold Web Design

We were thrilled with the quality and selection of photos provided by River City Events when it came time to hit the drawing board! Their impressive work truly inspired the design of this site and nicely complemented the fresh new corporate identity we had created. The site architecture was developed through our content strategy phase, taking into account principles of both search engine optimization and user experience.

The new site incorporates bold calls to action, which encourages visitors to view the Gallery, book consultations and send inquiries. From an administration point of view, River City staff are able to easily manage the content and photo gallery as new projects are brought to life.