Within Two Months, Website Responsible for Four Home Sales
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Overview

Coventry Homes is an award-winning home builder focused not only in developing Edmonton area communities, but creating innovative lifestyles. Coventry Homes first approached Top Draw seeking an assessment of their existing website.

Applied Our Expertise in: CRO, SEO, Website Redesign

CRO

  • Based on our audit recommendations, within 2 months of the new site launch, 4 new home sales were closed with 2 more pending
  • Intuitive navigation system drives visitors into the site, where they have convenient access to lead generation forms

SEO

  • 119 target key phrases rank in the top 10 positions of Google and Bing that target prospects to their website everyday
  • 80% of traffic comes from search engines

Website Design

  • New design allows Coventry to showcase innovative lifestyle packages, floor plans and showhomes
  • Site administrators have the ability to manage and update dynamic content as required
  • Prospects now request details and pricing on preferred models with specific features; the site architecture and effective content strategies are moving customers down the sales funnel


55%
Increase in Visits to Target Pages
23X
Increase in Visitors

“Our website has never delivered sales and we never thought it could. Yet, in two short months after our newly Top Draw optimized website launched we closed 4 leads from the website with more on the way. I’ve never been happier being wrong.”
—Henri Rodier, President, Coventry Homes

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At one of our strategy sessions early in development, we laughed with Coventry about setting up ecommerce for home sales…
Maybe we weren’t so far off! While we certainly didn’t create a shopping cart for Coventry Homes, their new website is arming home buyers with all the information they need to make informed purchasing decisions. The custom database that we built for the site supports photos, descriptions and floor plans of all their products, including ready-to-move-in spec homes. After comparing home models, researching lifestyle packages and other Coventry innovations, and visiting showhomes, prospects are contacting sales representatives and requesting quotes. In a sense, Edmonton home buyers can now shop for their new house online!