Our former website never delivered sales and we never thought it could. Yet, in two short months after our newly Top Draw optimized website launched, we closed 4 leads from the website with more on the way. I’ve never been happier being wrong.
— Henri Rodier, President
“…within 2 months of launch, we closed 4 home sales from website leads!”
SEO in a Competitive Market
Edmonton is a hot market for home builders and competition online is grueling. In spite of this challenge, Top Draw has been able to boost Coventry Homes’ rankings on valuable keyphrases such as “edmonton home builders” and “home builders edmonton”. (Did you know that Google considers those to be two different searches?) Those very popular phrases have turned out to be very lucrative, driving plenty of excited home buyers to Coventry Home’s new website. Here, they are finding the information they’re looking for and ultimately calling or visiting a showhome.
Not Just a Website, a Member of their Sales Team
The new site design allows Coventry to showcase their innovative lifestyle packages, wide range of floor plans and their impressive showhomes. The intuitive navigation system serves to drive visitors into the site, where convenient lead generation forms encourage inquiries. Site administrators are delighted with the ability and ease of managing and updating content.
One of the most significant outcomes that Coventry staff have noticed is that after visiting the website, prospects are much more educated. When contacting their sales team for the first time, they now request details and pricing on preferred models with specific features. This means that the new site architecture and effective content strategies are moving customers down the sales funnel.
Coventry Homes is an award-winning home builder focused not only in developing Edmonton area communities, but creating innovative lifestyles. This website redevelopment was based on recommendations of our usability audit. Within two months of launch, the new website was responsible for 4 home sales.