Cormode & Dickson
Top Draw has been delivering ROI for Cormode & Dickson for nearly a decade. In one month alone, we closed five sales that we can directly attribute to our website. These sales contributed significantly to our bottom line.
— Ben Elzen, President
“…in one month alone, we closed 5 sales from website leads”
A focus on SEO, leads and resumes
Our comprehensive site audit provided recommendations for design and messaging while new SEO data and strategies guided the development of the site architecture. New elements that were introduced in the rebuild included a Featured Project section, prominent lead generation forms, testimonials and bold graphics and messaging that serve to build trust and credibility. Added functionality and an SEO focus on construction jobs has also provided valuable administrative support, prompting many resume submissions in a very competitive industry.
Cormode & Dickson, a leader in western Canada’s construction industry, recognizes that the constant evolution of the internet means that websites must also adapt and respond to user needs. Although the well-ranking site we first built for them met – and exceeded – initial expectations, together we identified the opportunity to build an even better online marketing and sales tool.