Site Redesign Delivers Consistent New Leads, Sales & Resumes
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Overview

Cormode & Dickson Construction is a full service general contractor based in Western Canada. Top Draw was challenged to create a new website that reflects Cormode’s diverse goals and strength of vision, offers improved functionality and optimizes the site’s content for greater search traffic and higher rankings.

Applied Our Expertise in: SEO, CRO, Website Redesign

SEO

  • Highly searched key phrases identified by Epiar technology brings more qualified traffic to the site
  • From search engines, prospects are sent directly to a relevant landing page, where Cormode immediately demonstrates expertise

CRO

  • Redesign was based on our site audit, which identified issues and proposed solutions
  • Qualified traffic from search engines send numerous inquiries by the strategic placement of lead generation forms

Website Design

  • User-friendly navigation guides visitors through site; bold graphics and strategic content build trust and credibility
  • Featured projects section – a customized database and project tagging allows prospects to easily research relevant projects
  • Easy to use content management system allows Cormode staff to  maintain and update their own content

Launch Site

23%
Conversion Rate
16%
Decrease in Bounce Rate
32%
Increase in Average Time on Site

“Top Draw has been delivering ROI for Cormode & Dickson for nearly a decade. In one month alone, we closed five sales that we can directly attribute to our website. These sales contributed significantly to our bottom line.”
—Ben Elzen, President Cormode & Dickson

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Do construction procurement officers actually use Google to find construction companies?
Having worked with Cormode for almost 10 years, we can say emphatically, “YES!” By showing up on phrases to do with prefab steel buildings, mini storage, gas bars, churches, car washes and modular homes, Cormode is included in more RFP shortlists and contacted by customers earlier in the buying cycle. Many of these customers have never worked with a construction company before, and turn to Google and the internet for help in finding the best candidates for their project.

Do people apply for jobs directly on company websites?
Again, YES! While Cormode’s great brand name attracts the majority of job applicants, a significant portion of incoming prospective employees found the website by searching for keywords to do with Alberta and Edmonton construction company jobs. Over a period of 5 months in 2011, Cormode averaged 67 resumes submitted per month, with over 50% of these coming straight in from Google and other search engines. This volume of applicants fit in nicely with Cormode’s needs and was able to save a significant amount of money over using a professional recruiter.