ATB Investor Services
We were delighted to find world-class capabilities coupled with deep knowledge of Alberta and Albertans right in our own back yard.
— Nolan Berg, Vice-President, Marketing
A Collaborative Approach to Develop an Interactive Retirement Journey
Working closely with the ATB Marketing and Creative team, this project required the conceptualization and development of creative visuals, themes and architectural elements for an online interactive retirement journey. Ensuring that the site could be viewed on all devices was a consideration identified at the outset of the project. While this was cutting edge during the planning stages, responsive design has since become the standard at Top Draw.The site architecture was based on a comprehensive content strategy, which included a content audit, development plan and governance of content creation and submission. Another important consideration was the incorporation of a social media strategy and recommendations for integration with Facebook, Twitter and other social networks, in order to promote social engagement.
Custom Application Development
One of the largest components of this project was the development of the dynamic calculators that provide feedback to visitors and initiate the interactive experience. Our technical experts created these online tools with Javascript using RaphaelJS library. Clean, simple visuals are supported by complex backend programming. Try out these calculators for yourself and assess where you are on your retirement journey.
Creative Direction
Appealing to a mass market, the visuals of this project needed to set the tone for a friendly online community and portray typical characters for each identified target market.
Top Draw provided both the site’s architectural elements and creative directive, working with the ATB team and the talented artists at Pulp Studios to achieve results that met expectations as well as the project goals.
ATB Investor Services, a division of the largest Alberta-based financial institution, wanted an engaging online platform to connect with customers and prospects. This dynamic community environment also serves to educate and assist Albertans in envisioning and building a better financial future.
