ATB Investor Services

We collaborated with Top Draw to create a new way to give advice, education and planning support to more Albertans. They were an incredible partner in understanding how to help people in an electronic environment and we are thrilled with what we have designed together.

-Rita Sly, Managing Director, Advisory Service, ATB Investor Services

             68% returning visitors.
               Community created!


A Collaborative Approach to Develop an Interactive Retirement Journey

Working closely with the ATB Marketing and Creative team, this project required the conceptualization and development of creative visuals, themes and architectural elements for an online interactive retirement journey. Ensuring that the site could be viewed on all devices was a consideration identified at the outset of the project. While this was cutting edge during the planning stages, responsive design has since become the standard at Top Draw.

The site architecture was based on a comprehensive content strategy, which included a content audit, development plan and governance of content creation and submission. Another important consideration was the incorporation of a social media strategy and recommendations for integration with Facebook, Twitter and other social networks, in order to promote social engagement.

Custom Application Development

One of the largest components of this project was the development of the dynamic calculators that provide feedback to visitors and initiate the interactive experience. Our technical experts created these online tools with Javascript using RaphaelJS library. Clean, simple visuals are supported by complex backend programming. Try out these calculators for yourself and assess where you are on your retirement journey.

Creative Direction

Appealing to a mass market, the visuals of this project needed to set the tone for a friendly online community and portray typical characters for each identified target market.

Top Draw provided both the site’s architectural elements and creative directive, working with  the ATB team and the talented artists at Pulp Studios to achieve results that met expectations as well as the project goals.

ATB Investor Services, a division of the largest Alberta-based financial institution, wanted an engaging online platform to connect with customers and prospects. This dynamic community environment also serves to educate and assist Albertans in envisioning and building a better financial future.