When we hired Top Draw for SEO work and website redesign, one of our goals was to reach new target markets. Our expectations were high, but we didn’t expect our very first lead to pay for the cost of the website! Within a few months of launch, we’ve actually had to hire a sales person and expand our facilities to handle all of the leads coming in from the new site.
— James Lafferty, Principal
“…our very first lead paid for the cost of the entire website!”
An Easy to use, Mobile Friendly Website
Top Draw worked with Advantage Signs to create a website that’s easy to use for both Advantage Signs and their customers. After a short training session, Advantage Signs is now updating their own images and text content. We also designed the website in a mobile and responsive framework, which makes it look great on a phone or tablet.
SEO to get in Front of the Right Customers
Advantage Signs has a variety of potential customers that need new business signs, sign repair, as well as many other types of signage. In addition to giving the site a fresh, new look, we worked together to correctly tune the site to show up when those customers are performing searches in Google. After relaunching the newly optimized website, Advantage Signs saw online traffic rocket up 2.5X compared to their former website. Not only that, the extra traffic and usability of the website has translated into real business improvements: a new channel of prospective customers calling and emailing for quotes.
We also helped Advantage Signs with the optimization of their Google+ local page, what you see when Google returns the map results after a search. This new “places” page helps customers navigate to Advantage Sign’s office and help them find contact information.
In a very competitive industry, Advantage Signs’ former website was bringing in minimal traffic and leads. Convinced by the results Top Draw was generating for our clients, owners Perry and James charged us with the task of building an effective marketing tool and giving this progressive company a true competitive online “advantage”.