So what is Conversion Rate Optimization?

Conversion Rate Optimization (CRO) is the combined art and science of improving a website’s performance. Break it down further and conversion rate, by definition, is the number of visitors who complete a desired task on your website divided by the total number of visitors to your site. We look at analytics (the science) to tell us what’s working and what’s not, then we modify design or content (the art) in an effort to convert visitors into customers.

How Does CRO Apply to Your Website?

Depending on your online business model and objectives, conversion metrics for your website can vary. What do you want your visitors to do?

• Complete a sales transaction?
• Submit a contact form?
• Register as a member?

By defining and monitoring your website goals, we can recommend marketing messages and usability strategies that encourage your desired actions. Our expertise in search engine optimization also allows us to provide rich insights into your traffic and marketing effectiveness.

What makes us unique in the industry is our combination of expertise and our ability to then implement changes and continue to monitor and improve your site’s performance.

Our most successful projects are those that begin with a comprehensive website audit, move into site redevelopment or segmented solutions, and then we monitor, analyze, and use proven conversion optimization strategies and online tools to make improvements on an ongoing basis. See what a difference it’s made for Sentinel Self Storage.

Bottom Line on Conversion Rate Optimization

At Top Draw, we believe that effective CRO can lead to measurable ROI. To us, high traffic isn’t the right measure of online success; success should be determined by the interaction and experience of prospects – and how often those prospects become your buyers.

Our conversion optimization process identifies issues, provides solutions and creates opportunities. Talk to one of our CRO specialists today to invest in proven success!