Yoast Local SEO for WordPress Plugin Review

Posted By: on March 19th, 2013
Filed Under: SEO & Online Marketing, Web Dev

We love working with local businesses here at Top Draw. Online marketing can be very rewarding for local companies and we’re always interested in new tools for the job.

We’re big fans of Yoast, and have been using their flagship SEO for WordPress Plugin for a good while now, both on client sites and our own site, to make quick work of customizing meta tags, generating sitemaps, and so on. It’s awesome, and it’s free. Also, you gotta love their adorable cartoon mascots.

We were very excited to hear about the release of their new add-on to this plugin, Local SEO for WordPress. So we grabbed our copy right away and wanted to share our thoughts about it.

What it does

Simple. It marks up your contact page the way a professional SEO would, and the way search engines want to read it. The features include:

  • KML File and Geo Sitemap generation
  • Address output in Schema.org format
  • Showing opening hours (with Schema.org output)
  • Showing Google maps, including a routeplanner
  • Support for multiple locations
  • CSV upload for multiple locations

 

Putting it to use

It’s a breeze to implement, and there’s very little setup required. Install the plugin, activate your license, input your business’ information, and pop the shortcode into your contact page(s).

local-seo-options

It will do all the markup for you, create a geositemap and KML file (especially useful with multiple locations), and even submit them to Google.

It just used our site’s existing styles, so it looked nice and shiny in action. You can see it here. The route planner is also pretty slick.

A couple tiny niggles

I had one small issue during setup, which was that the license key wasn’t working. A quick look at their support forum  was all I needed though, and I was up and running in minutes.

We also noticed that the link from our company name in the embedded map was linking to a funny url. Very minor issue, but I got a reply within 24 hrs. from Joost himself saying that they noticed the issue too and would be pushing out an update to fix it immediately.

The only other thing I wasn’t sure about was the absence of an email field. Mr. de Valk left a comment on this post and has told me he will be adding this feature in the next release!

Cost and value

This one’s not free – but it is very reasonably priced:

  • Personal – Single Site – $69.00
  • Professional – Up to 5 Sites – $129.00
  • Agency – Unlimited – $249.00

 

For us, a couple hundred dollars for unlimited use on a plugin that saves us time is a no-brainer. I think for personal use on one site, 70 bucks is easily justified too. Paying anyone to do all the proper markup and implementation that this thing does would cost way more than that.

The professional price point makes sense for them to offer, but it seems like if you were going to use it on multiple sites you’d just go for the agency license and not have to worry about limitations.

No brain melting features, but all in all, a very handy plugin that does exactly what it promises without any bulk. Highly recommended for anyone with a local business, or web designers/SEOs with local clients.

4.5 / 5 stars     

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Nick Pierno
I'm Top Draw's senior search engine strategist. I work to help websites rank and perform, and to generate measurable ROI for our clients. I'm Google Analytics certified and Google Adwords Certified. Follow me on Twitter @nickpierno and on Google Plus +Nick Pierno!

  • http://twitter.com/yoast Joost de Valk

    Hi Nick,

    thanks for the review! Could you elaborate on “the absence of an email field”? Would love to know what you’d like to see :)

    • http://nickpierno.com/ Nick Pierno

      My pleasure Joost! Thanks for the awesome plugin :)

      While I’m sure not all businesses want to list their email address along with their other contact info, it would be nice to have that option handy (maybe output after the phone/fax numbers). Just my two cents!

      • http://twitter.com/yoast Joost de Valk

        Ok, just added it :) It’ll be in the next release.

      • http://nickpierno.com/ Nick Pierno

        Right on! I’ll update my post to reflect this!

    • http://www.optismiles.com Scott

      Joost, Can you point me in the direction of any information you have published regarding the best way to use the categories you have added to the local seo plugin? Thanks

  • Graham SEO

    Hi Nick

    Thank you for the review of this product. I am going to purchase it today as a real time saver like you say and will benefit my client sites greatly!

    • http://nickpierno.com/ Nick Pierno

      That’s really the kicker, it doesn’t do anything I couldn’t do manually… but it makes the process much much faster! Good luck!

  • http://www.facebook.com/profile.php?id=100000267086443 Abhinav Gulyani

    We bought the Agency – Unlimited edition and implemented it on all our clients. Its an awesome plugin for those focused around Local Places Optimization and alikes.

  • Sam

    Does anyone know if this plugin can be used in “directory” style sites? For example, can a user use the local seo section for specific pages or posts within a site? Suppose I have a site highlighting local or regional services providers, can I use this plugin to highlight each service provider on their respective pages or posts?

    • http://nickpierno.com/ Nick Pierno

      It supports multiple locations and each location you create can be added to a specific page or post via a shortcode, so assuming you’re willing to manually manage listings it should be able to accommodate your needs, yep!

  • Roach Design

    Definitely looking in to grabbing a copy once we have the funds!

  • http://web-tasks.com/home/about Local SEO Services

    All of the method is really “It marks up your contact page the way a professional SEO would, and the way search engines want to read it.”, it really helpful post, thanks for posting.

  • http://nickpierno.com/ Nick Pierno

    My pleasure! Cheers!

  • http://geekfree.net/ Aaron

    Thanks Nick, I just set this up for a client, looking forward to see if the address and map widgets, along with locations KML files move the needle on visibility. great review!

    Aaron

  • Sean Vandenberg

    Really looking forward to getting back into the SEO scene a bit more… Thanks, Yoast!

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