At last count, I’ve churned out copy for over 100 websites. Ten years ago, the SEO experts recommended 500 – 750 words per page to make “SEO copywriting” effective. Believe me, it was as painful to artfully weave all those keywords into the content as it was to read each mini-novel! I’m SO glad that best practices have changed drastically.
Now the basic rules are:
- write for your audience
- keep it brief and
- give them what they came for.
Doesn’t that just make sense?
Inspired by the notes I took at a Follow the UX Leader conference in Vancouver (which I highly recommend, by the way!), this infographic offers a quick overview of Writing for the Web. Thanks to our talented designer Wendy Yeung for working her magic with the graphics and layout. Whether you’re redeveloping your site and starting copywriting from scratch or would like to improve your site a few pages at a time, keep these tips in mind…
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