As a part of the Marketing program offered at NAIT, student teams work with clients to create advertising campaigns. At the end of the semester, the top teams are selected to present their proposals to a panel of Edmonton industry experts who then critique and select winners in the following areas:
- Best Overall Campaign
- Best Presentation
- Big Idea
- Media Solutions
- Brand Management
- Visual Excellence
- Direct Marketing
NAIT celebrates these achievements at their annual Advertising Awards Banquet.This event is one that Ken, our President, looks forward to, as a NAIT alumni himself and a recurring figure on the panel of judges.Top Draw is also proud to provide a scholarship for the Excellence in Visual Communication award recipients, who are recognized for successful implementation of branding, design and strategy within their campaign.
The Advertising Awards event is also a great opportunity for students to network with industry professionals and get a taste of the opportunities available to them after graduation.
The calibre of the work that is presented at the awards banquet is top notch. The work pictured below received the Best Overall Campaign Award because it provided the best creative solution for the clients, all while staying within financial and logistical constraints.
Congratulations to all of the award recipients, and to all of the teams that were invited to present at the banquet – jobs very well done!