Digital Marketing for Financial Services Conference
Earlier this month, I found myself in Toronto, presenting to the fine folks attending the Digital Marketing for Financial Services Conference. I had the pleasure of teaming up with Jeff Quip, CEO of Search Engine People to deliver a talk on Paid and Organic Listings for Financial Services. Ensuring we left our audience with practical takeaways, we felt it went really well; but then, all of the clapping at the end of our presentation likely had more to do with the beginning of the cocktail party than our prowess as speakers.
All kidding aside, regardless of the industry you find yourself in, here are a few tips we shared at the conference that can help you increase your search rankings.
My Top Three Search Tips:
- Do keyword research: all quality ‘white hat’ SEO campaigns begin here.
- Optimize your pages, don’t keyword-stuff.
- Set up goals for all of your SEO activities: measure, analyze and improve.
For even more search tips and an explanation on those above, download the complete presentation.
Ken Jurina
As founder and President of Top Draw, Ken Jurina helps drive the marketing strategies that are delivering better lead generation and sales for clients. In addition to leading the team, Ken’s role includes senior-level client counsel, strategic marketing and creative direction. With nearly 20 years of experience in traditional and online marketing, he has been a speaker at SEO conferences in New York, Chicago, San Jose and Toronto. He is an active member of various professional organizations, including SEMPO, EO and TEC Edmonton and also plays a key role with several local charities such as the Cross Cancer Institute and Junior Achievement. Find Ken on Google+
