Pumpkin Carving Contest 2011

Posted By: on October 31st, 2011
Filed Under: Events

The Top Draw Pumpkin Carving Contest is an annual tradition, now in its 7th year. Being the newest face around the office, the only guidelines I was given: buy a pumpkin, have a drink, and finish carving by 5pm sharp.

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QR Codes – Cutting Edge Technology Demystified

Posted By: on October 25th, 2011
Filed Under: SEO & Online Marketing

Originally designed for use in tracking vehicles during assembly, two-dimensional bar codes (also called QR codes, matrix barcodes, or scanlife codes) have come into their own for unique marketing uses and more.

The most popular variant is the QR code, with its distinctive three boxed corners. QR codes make a lot of sense where:

  • Users can be expected to have smartphones
  • While the user will start with content in place, they will complete the interaction on their phone
  • The user has a code scanning app, or can quickly download a recommended version

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Junior Achievement – A Vital Link in Our Business Community

Posted By: on October 13th, 2011
Filed Under: News

Having started out as a young entrepreneur myself, I am  not only encouraged, but inspired by the great work of Junior Achievement (JA) in teaching critical business skills and fueling the entrepreneurial spirit in our up and coming business community. Though I have been a supporter for years, the opportunity to actively participate in recent JA events has allowed me to gain a new appreciation and respect for how well the organization is run, the caliber of the participants, and how many young people are impacted by their important mandate. In fact, I recently joined the Board of Directors and have become one of the organization’s most devoted advocates!

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How to Calculate the Value of a Webpage

Posted By: on October 12th, 2011
Filed Under: SEO & Online Marketing

Here’s the scenario. You’ve got a big fat website. It’s getting bigger and your navigation is starting to get jammed up. It’s time to make some hard decisions about which pages stay and which pages must go. But how can you decide? If you’re trying to determine the impact of a web page on a visitor’s conversion rate, you’re in the right place!

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Google and SEMPO Canada Team Up

Posted By: on October 12th, 2011
Filed Under: Events, News, Presentations, SEO & Online Marketing

The Top Draw team has worked hard over the past decade to put both our Epiar technology and SEMPO Canada on the North American map. The SEMPO Canada Chapter (Search Engine Marketing Professionals Organization), founded by Alex Brabant and I in 2006, is a non-profit organization whose mission is to increase awareness and promote the value of ethical search engine marketing in Canada.

The opportunity to organize and co-host a series of Canadian Search Summits with Google Canada is helping us to further this mission and we were honored by the invitation this spring.

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RIP Steve Jobs

Posted By: on October 5th, 2011
Filed Under: News

Steve Jobs: 1955–2011


Today, the world lost a man, a father, employer, friend and colleague. Like so many, I can never say I knew him. I can only grasp at what has been revealed to me through biographies, articles and online media, and am therefore uncomfortable making statements about his impact on the world. But, what I can individually say with certainty is that he leaves behind a remarkable legacy of inspiration, a legacy so brilliant as two simple words—”Think different.” No two words ring more true throughout my life, and for that, I am grateful.

Top Draw Now Powered by Epiar

Posted By: on October 4th, 2011
Filed Under: Edmonton, News, SEO & Online Marketing, Web Design

Date October 4, 2011 – FOR IMMEDIATE RELEASE

Edmonton Company Poised to be Dominant Developer of Online Marketing Tools for B2B

Edmonton, AB – Top Draw Inc. (www.topdraw.com), is positioned to be Western Canada’s premiere online marketing agency by leveraging the immense success brought to their clients for the last 10 years by officially joining forces with Epiar, a pace setting SEO firm that Top Draw has worked collaboratively with since its inception. This integration will give clients access to the most prolific team of web professionals, tools and techniques in Western Canada. The new business, “Top Draw Inc. powered by Epiar” will result in a streamlined process for the client, while allowing the development team at Top Draw to continue to build and improve innovative online marketing tools and practices and enhance client service in a measureable way.

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