5 Tips for Successful Link Building

Posted By: on January 8th, 2015
Filed Under: Link Building, News, Online Marketing, Presentations

Confused Linkbuilding Dog

So you own a website and you know you’re supposed to get other sites to link to it in order to get Google to trust you. Awesome! You’re already leaps and bounds ahead of most website owners. Depending on your game plan though, authority building can either be a very rewarding or a very frustrating experience. Having been a link builder for the majority of my SEO career, I’ve been at both ends of that spectrum.

There are things you’ll do that pretty much guarantee you aren’t going to get the link and there are also sure-fire things you must do in order to make sure you get the link.

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You’re Invited to our Edmonton Google Partner Connect Event in February!

Posted By: on January 8th, 2015
Filed Under: Edmonton, Events, News, Online Marketing, Presentations

With nearly 90% of the population using Google to search for products and services, this is a great opportunity to learn about how to grow your business from Google experts.

We’re hosting a live-stream Google event on Wednesday, February 11th 2015 at 10:00 am MST, and we would love for you to join us!

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My first month at Top Draw

Posted By: on December 23rd, 2014
Filed Under: Edmonton

Imagine a workplace where you’re a one man team who has enough work to keep three people occupied, every day is the same, and you’re the only person who truly knows what they do for a living. Meanwhile, you are working for someone who just hovers over your shoulder as he explains to you how he knows everything. And when he wasn’t around, he had his minion filling that void.  Terrifying, I know.

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Critical Analysis: One Big Selling Mistake That Websites Make

Posted By: on December 2nd, 2014
Filed Under: Online Marketing, Presentations

Always be Closing! Alec Baldwin the GOD!

Always be closing.
This one-sided method of sales thinking doesn’t translate quite as well to the online world.

When it comes to sales, I’m still surprised by how poorly it’s done both online and in-person. One particular problem I wanted to write about today was ignoring customer requirements to push what you want, instead of what they want. The aim of this theory-based blog post is to invoke a different methodology of thinking when you’re fine tuning your website selling strategy.

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What The Heck Is Content Marketing?

Posted By: on December 2nd, 2014
Filed Under: Online Marketing

Screen Shot 2014-11-27 at 2.28.15 PM

Content marketing – you may have heard the term before. Some might even call it a buzzword (don’t be fooled), others might even refer to it as a new type of marketing strategy, and others still might mistake it for advertising. With so many possible explanations to what content marketing is, it’s obvious that a number of people are confused by the definition of the term, so I’ll do my best to make sense of it all.

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What Makes a Junior, Intermediate, or Senior SEO?

Posted By: on October 29th, 2014
Filed Under: Online Marketing

googlebot loves you and your seo knowledge!

Googlebot wants to know what makes you a junior, intermediate, or senior seo!

Truthfully, there isn’t really such a thing as an “SEO School”, so it can be difficult for online marketing professionals to know where they sit in the online marketing world. Years of experience alone is a poor indicator of  a person’s ability in this industry. We thought we’d share how we, Top Draw, go about rating online marketing people in different knowledge verticals. While the guide below is Google-centric, it should help give you a more accurate idea of what your SEO knowledge and skill level is like.

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