Social Marketing… It’s Like a Chainsaw

Posted By: on October 23rd, 2014
Filed Under: Online Marketing

Social Marketing, Is It For You?

Social Media Marketing is like a chainsaw, it can be extremely effective, or you can cut your damn hand off. There are a lot of marketing firms out there pushing social media as a must have in any given company’s marketing strategy. You’ll have phrases like viral marketing, direct contact and share value thrown at you, with the force relative to the Jays plunge out of playoff contention after the all-star break. So what’s the answer? Should social media marketing be a priority in your company or brand’s marketing strategy? Should you invest the time and the money (good social takes money regardless of what someone may tell you) into the development and establishment of your company’s social identity? Well the answer is sadly as unclear as why Tuuka Rask can’t get his game together against the Habs. Sadly all I can offer you today is a firm “Maybe.”

“Social Media Marketing is like a chainsaw, it can be extremely effective, or you can cut your damn hand off.”

Tuukka Fail

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Video Remarketing with YouTube

Posted By: on October 17th, 2014
Filed Under: Online Marketing

As more and more companies turn to digital mediums to contact their customers, new opportunities in targeting and ad delivery are making for much more relevant ad impressions. One of the assets that companies are looking to re-use and get more play out of are their beautifully produced TV spots. While posting those ads to YouTube helps get the ad into the video platform with the greatest reach online, the next question is how to target prospective customers. One targeting method I wanted to showcase today is called Video Remarketing.

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10 Questions to ask Before Hiring an SEO Company

Posted By: on September 25th, 2014
Filed Under: Online Marketing

There’s probably an email in your inbox offering you SEO services right now. If not, your spam folder caught it… or you deleted it already…

seo-spam-email

The point is there are a lot of folks who want to sell you SEO, and a lot of them just don’t do it very well. In many cases they just don’t know better, and in others they are simply out to get you.

mean-seo-companies

Of course, there are also just people out there committed to solid online marketing and measurable results. Below is a list of questions that can help you weed out the unwitting or unscrupulous.

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Google Partners Connect Event with Top Draw

Posted By: on September 23rd, 2014
Filed Under: News

download

More clicks, more visits, more customers—we’ll show you how!

We’re hosting a livestream Google event on October 15th, and you’re invited to join us!

With nearly 90% of the population using Google to search for product and services, this is a great opportunity to learn about how to grow your business from Google experts. 

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What Kind of Music Would Top Draw Recommend?

Posted By: on September 22nd, 2014
Filed Under: Edmonton

I try to keep an open mind and try new things and as part of that, I recently wanted to try some new music. I also wanted to show a little more of Top Draw to the world, so that new job applicants or prospective clients could know us better. What better than a selection of music that people around the office like? I chose a new person each day and asked them what music they might suggest for me, without letting any of them know that I was compiling all results for a blog post (cue evil laughter). I then listened to that genre all day. It ended up feeling like a month where I let other people pick the radio station. Results and links to the related playlist on Songza are below:

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Creating a SMART Online Marketing Strategy

Posted By: on September 18th, 2014
Filed Under: Online Marketing

So you want to create a Digital Marketing Strategy. Maybe the boss isn’t getting enough visibility into what you’re doing, maybe they’re concerned about digital’s rapid growth and wants to make sure the company isn’t being left behind, or maybe you want to create a plan to stop the cycle of reactive fixes and start being proactive. A well built online marketing strategy should:

  • Give you some time to work out needs and “nice-to-haves”. This is time outside of the “shopping list” reactive-work mentality that occupies most days in marketing.
  • Stop ridiculous external requests. Sorry Mr. Sales Manager, our priority this quarter is fixing website navigation and starting an online campaign to support our new non-toxic candy, I’ll have to get to your bus stop advertising campaign another day.
  • Give visibility to the outside and improve perception. You could be doing amazing, earth-shattering work but for many marketing leads and managers, perception outside of their department matters. A simple-to-understand plan shows that you’re proactive and that things will be moving forward.

There are a multitude of ways to structure an online marketing plan, but I prefer a Goal-Strategy-Tactic breakdown.

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5 Lessons to Dominate Social Media

Posted By: on August 26th, 2014
Filed Under: Online Marketing

In light of the ALS Ice Bucket Challenge becoming a worldwide phenomenon, I bet a lot of Content Marketers are thinking the exact same thing, “How come my social efforts never pay off like this?” Many of us will spend our entire careers attempting to capture the ALS-type lightning in our own marketing bottle.

Sadly, most of us will fail in our attempts to replicate this massive level of viral success. There are, however, a number of practices that we can all adopt based on the successes and failures of our comrades in arms. Contently recently published a report on a BuzzSumo- and FRACTL-conducted study of the 1 million most-shared articles from the first six months of 2014. It’s certainly worth a read and some thought, as these 1 million articles accounted for 2.6 billion shares. To put that in perspective, that is 74 shares for every man, woman and child living in Canada.

So here they are: the five lessons that you can take away from this year’s most popular social content (so that we can all get a little closer to that dream of Ice Bucket reach).

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Top Draw Goes Back to School (Part Two) – Wright & Wong Edition

Posted By: on August 21st, 2014
Filed Under: News, Online Marketing

Following in the footsteps of our director Adriel Michaud and senior Nick Pierno so that we don’t get left in their proverbial dust, Natalie and Wilson have hopped onto the certification train by becoming qualified in both Google Analytics and Google Adwords as well!
Adwords Cert

 

 

 

 

 

 

GA cert

Top Draw now has fourcount ‘em, four certified Individuals who can lead Adwords and Analytics initiatives for clients, so know that you’re in good hands when you decide to give us a shout!

We are also a certified Google Partner and are listed in their directory as “Top Draw Inc” if you ever want to check us out. Being listed as a certified Google Partner is pretty snazzy as it means we’ve proven we have certified individuals who have met all of Google’s partner status requirements, and that we adhere to Google’s recommended best practices.

If anyone out there is wondering how well we did on the exams, let’s just say that while some questions were answered Wong, the vast majority were Wright. Hehehe.

DANNY-TANER

 

Digital Festival City

Posted By: on August 5th, 2014
Filed Under: News

If you’re anything like me, it probably feels like Christmastime when festival season rolls around here in Edmonton. Dubbed “Festival City” for a reason, we have so many awesome events going on in the summer, like The Fringe Festival, Heritage Festival, Folk Fest, and who can forget K-Days? Even as I’m writing this, I’m pretty distracted by the fact that I’m going to Taste of Edmonton after work. It’s hard to concentrate with steak bites on the mind, but I persevere. It feels like the overall festival experience keeps getting better and better, and over the past couple of years, a big part of that is because Festival City is making the transition to the digital age. A lot of our Edmonton festivals now have apps available for download with the main goal of making your life easier.

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