What The Heck Is Content Marketing?

Posted By: on December 2nd, 2014
Filed Under: Online Marketing

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Content marketing – you may have heard the term before. Some might even call it a buzzword (don’t be fooled), others might even refer to it as a new type of marketing strategy, and others still might mistake it for advertising. With so many possible explanations to what content marketing is, it’s obvious that a number of people are confused by the definition of the term, so I’ll do my best to make sense of it all.

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What Makes a Junior, Intermediate, or Senior SEO?

Posted By: on October 29th, 2014
Filed Under: Online Marketing

googlebot loves you and your seo knowledge!

Googlebot wants to know what makes you a junior, intermediate, or senior seo!

Truthfully, there isn’t really such a thing as an “SEO School”, so it can be difficult for online marketing professionals to know where they sit in the online marketing world. Years of experience alone is a poor indicator of  a person’s ability in this industry. We thought we’d share how we, Top Draw, go about rating online marketing people in different knowledge verticals. While the guide below is Google-centric, it should help give you a more accurate idea of what your SEO knowledge and skill level is like.

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Social Marketing… It’s Like a Chainsaw

Posted By: on October 23rd, 2014
Filed Under: Online Marketing

Social Marketing, Is It For You?

Social Media Marketing is like a chainsaw, it can be extremely effective, or you can cut your damn hand off. There are a lot of marketing firms out there pushing social media as a must have in any given company’s marketing strategy. You’ll have phrases like viral marketing, direct contact and share value thrown at you, with the force relative to the Jays plunge out of playoff contention after the all-star break. So what’s the answer? Should social media marketing be a priority in your company or brand’s marketing strategy? Should you invest the time and the money (good social takes money regardless of what someone may tell you) into the development and establishment of your company’s social identity? Well the answer is sadly as unclear as why Tuuka Rask can’t get his game together against the Habs. Sadly all I can offer you today is a firm “Maybe.”

“Social Media Marketing is like a chainsaw, it can be extremely effective, or you can cut your damn hand off.”

Tuukka Fail

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Video Remarketing with YouTube

Posted By: on October 17th, 2014
Filed Under: Online Marketing

As more and more companies turn to digital mediums to contact their customers, new opportunities in targeting and ad delivery are making for much more relevant ad impressions. One of the assets that companies are looking to re-use and get more play out of are their beautifully produced TV spots. While posting those ads to YouTube helps get the ad into the video platform with the greatest reach online, the next question is how to target prospective customers. One targeting method I wanted to showcase today is called Video Remarketing.

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10 Questions to ask Before Hiring an SEO Company

Posted By: on September 25th, 2014
Filed Under: Online Marketing

There’s probably an email in your inbox offering you SEO services right now. If not, your spam folder caught it… or you deleted it already…

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The point is there are a lot of folks who want to sell you SEO, and a lot of them just don’t do it very well. In many cases they just don’t know better, and in others they are simply out to get you.

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Of course, there are also just people out there committed to solid online marketing and measurable results. Below is a list of questions that can help you weed out the unwitting or unscrupulous.

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Google Partners Connect Event with Top Draw

Posted By: on September 23rd, 2014
Filed Under: News

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More clicks, more visits, more customers—we’ll show you how!

We’re hosting a livestream Google event on October 15th, and you’re invited to join us!

With nearly 90% of the population using Google to search for product and services, this is a great opportunity to learn about how to grow your business from Google experts. 

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What Kind of Music Would Top Draw Recommend?

Posted By: on September 22nd, 2014
Filed Under: Edmonton

I try to keep an open mind and try new things and as part of that, I recently wanted to try some new music. I also wanted to show a little more of Top Draw to the world, so that new job applicants or prospective clients could know us better. What better than a selection of music that people around the office like? I chose a new person each day and asked them what music they might suggest for me, without letting any of them know that I was compiling all results for a blog post (cue evil laughter). I then listened to that genre all day. It ended up feeling like a month where I let other people pick the radio station. Results and links to the related playlist on Songza are below:

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